SEO the future of Marrketing business

Today every company is opting digital marketing as a source of online marketing, advertisement, etc. digital marketing is at a booming stage in the world and entering this industry will help you to gain experience of digital world. Advantages of digital marketing like broad reach,  flexibility, trending and less costly. Digital marketing has a clear picture of how each asset or tactic supports their overarching goals for example SEO.

1.Search Engine Optimization (SEO)

SEO stands for “search engine optimization. That It is the process of getting traffic from the free, organic,  direct, editorial, natural search results on search engines. All major search engines such as Google, Bing, and Yahoo have primary search results. To make web pages appear in high positions in the search results, SEO goals tries to shape a website according to Google’s algorithm. Although Google’s algorithm remains secret, over a decade of experience in SEO has resulted in a pretty good idea about the important factors.

• On-page SEO

On-page SEO are all the things that you can influence on your website. All kinds of technical aspects of the site are important for the chances to rank in the search engines.  For example, WordPress is a rather SEO-friendly platform. So The structure of the site, the site speed and the content of site are important on-page SEO factors.

• Off-page SEO

 Here on off-page SEO factors are a bit more difficult to influence. The most important off-page are the links to the website. The more sites link to the website, the higher your ranking in Google will be. Another off-page factor is the competition or the niche of your particular website. In some niches, it is much harder to rank, than in other niches. The competitiveness of your market therefore also has a large influence on your chances to rank.

At the end,digital marketing is term for all of the online marketing efforts. Such as social media, Google search, email, and their websites to connect with their current and prospective customers. While SEO aims to make web pages shows in high positions in the search results, SEO goals tries to shape a website according to Google’s algorithm.


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